Revolutionizing Travel: Zaiyong Fa's Innovative Suitcase Design

Blending Nostalgia and Functionality in Modern Luggage

Traveling has been revolutionized by Zaiyong Fa's innovative suitcase design, 'Xiao Jing'. This unique creation, which won the Silver A' Fashion and Travel Accessories Design Award in 2020, is a testament to Fa's ability to blend form and function in a seamless manner. The suitcase stands out among its peers, not just for its practicality, but also for its nostalgic aesthetic appeal.

The inspiration for 'Xiao Jing' came from a common issue faced by travelers - the lack of strength in plastic suitcases. To address this, Fa drew from the past, specifically the way people used to pack their luggage before the advent of hard-shell suitcases. The result is a suitcase with a front shape resembling a hashtag (#), reminiscent of the leather straps used to secure luggage in the past. This design not only enhances the strength of the suitcase but also adds a touch of retro charm.

But 'Xiao Jing' is not just about aesthetics. It also boasts of several unique features that set it apart from other suitcases. The suitcase uses super-sliding bearings to ensure smooth movement and reduce noise. Its three-layer shell offers excellent strength and wear resistance. The surface of the suitcase employs electronic scrub technology for visual appeal and durability, while a TSA lock provides convenience for users and customs officers.

The suitcase's internal structure has been optimized based on user feedback, resulting in a layout that maximizes space efficiency. Separate compartments for clothes, toiletries, documents, passports, and electronic products ensure that everything has its place and can be easily accessed. Available in three sizes - 15, 20, and 24 inches - 'Xiao Jing' caters to a variety of travel needs.

Creating 'Xiao Jing' was not without its challenges. Balancing fashion and retro elements in a single product was a significant hurdle. However, by extracting elements from soft cloth parcels and applying them to hard-shell suitcases, Fa successfully created a product that is both stylish and nostalgic. The design process, which started in December 2017 and ended in May 2018, was aided by Alibaba's big data, which provided valuable insights into consumer needs.

In conclusion, Zaiyong Fa's 'Xiao Jing' is a testament to the power of innovative design. By blending nostalgia with functionality, Fa has created a suitcase that is not just a travel accessory, but a statement piece. 'Xiao Jing' is a shining example of how design can transform everyday objects into works of art.